Superdryn tietosuojakäytäntö
Tietosuojasi on tärkeää – Johdanto.
Superdry välittää yksityisyydestäsi ja tietojesi turvallisuudesta. Kun luovutat henkilötietojasi meille, varmistamme, että noudatamme neljää keskeistä periaatetta:
KYSE ON SINUSTA
Käytämme ja käsittelemme tietojasi, jotta saisit kaiken irti suhteestasi meihin – ja aina lain mukaisesti.
TURVALLISUUS
Pidämme tietosi turvassa – turvallisissa ja tarkkaan rajoitetuissa ympäristöissä.
AVOIMUUS
Pyrimme olemaan sataprosenttisen avoimia sinua kohtaan koskien keräämiämme tietoja sekä keräämisen syitä.
HALLINTA
Valta on sinulla. Voit pyytää saada nähdä sinusta säilyttämämme tiedot tai vaatia niiden poistamista.
Tässä käytännössä kerrotaan hieman tarkemmin näistä periaatteista sekä siitä, miten näemme joka päivä kovasti vaivaa, jotta noudattaisimme ja kunnioittaisimme niitä.
Haluamme olla avoimia kanssasi seuraavista asioista:
Mitä tietoja me keräämme.
Miten käytämme tietojasi.
Miksi käytämme tietojasi näillä tietyillä tavoilla.
Haluamme kertoa sinulle myös oikeuksistasi sekä siitä, miten voimme auttaa sinua hallitsemaan toimintoja.
3. Miksi käsittelemme tietojasi.
Me käsittelemme tietojasi vain ja ainoastaan silloin, kun meillä on siihen oikeudellinen peruste. Nojaamme seuraaviin oikeudellisiin perusteisiin:
Sopimus
Tässä tapauksessa käsittelemme tietojasi kanssasi tekemämme sopimusjärjestelyn suorittamiseksi.
Suostumus
Tässä tapauksessa olemme pyytäneet sinulta nimenomaista lupaa käsitellä tietojasi tiettyyn tarkoitukseen, ja olet antanut tällaisen suostumuksen.
Oikeutetut edut
Tässä tapauksessa nojaamme oikeutettuihin etuihimme tietojesi käsittelyn perusteena. Tämän tarkoitus on yleensä tarjota sinulle parhaat mahdolliset tuotteet ja palvelut turvallisimmalla ja sopivimmalla tavalla.
Lakisääteinen velvollisuus
Tässä tapauksessa meillä on lakisääteinen tai muu vastaava velvollisuus käsitellä tietoja, esimerkiksi liittyen rikostutkintaan tai siihen, että meidän on ilmoitettava sinulle tietyistä seikoista.
Me haluamme kanssasi solmitun suhteen olevan avoin, kestävä ja molempia osapuolia hyödyttävä. Saatat luovuttaa meille tiettyjä tietoja suhteemme eri vaiheissa. Käytämme tietojasi eri tavoin, ja toimintamme riippuu tietojen luonteesta. Joidenkin pyytämiemme henkilötietojen luovuttamatta jättäminen voi vaikuttaa haitallisesti kykyymme olla vuorovaikutuksessa kanssasi. Emme esimerkiksi välttämättä pysty toimittamaan haluamiasi tuotteita tai palveluita.
On tärkeää, että hallussamme olevat sinua koskevat henkilötiedot ovat tarkkoja sekä ajantasaisia. Pidäthän meidät ajan tasalla, jos henkilötietosi muuttuvat sinä aikana, kun olet tekemisissä kanssamme. Voit ilmoittaa meille muutoksista lähettämällä sähköpostia osoitteeseen care@superdry.com tai tilisi kautta, jos sinulla on sellainen.
4. Mitä tietoja käsittelemme.
Alla olevissa taulukoissa esitetään yksityiskohtaisesti mitä tietoja käytämme sekä miten ja miksi käytämme niitä.
Vaikka verkkosivustomme on suunniteltu suurelle yleisölle, emme kerää tietoja alle 13-vuotiailta lapsilta tietoisesti emmekä myy tuotteita lapsille. Jos olet alle 13-vuotias, et saa käyttää tai lähettää tietojasi verkkosivustolle.
4.1 Our Website
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Kun tilaat meiltä tuotteita verkossa, iKioskeissa (kaupoissa ja joissakin franchise-toimipaikoissa) tai luot verkkotilin, saatamme kerätä sinulta henkilötietoja, kuten nimesi, syntymäaikasi, sukupuolesi, osoitteesi, sähköpostiosoitteesi, sosiaalisen median tunnuksesi, näyttönimesi ja puhelinnumerosi. Osa näistä tiedoista on pakollisia ja joitakin tietoja annetaan vain suostumuksellasi.
Emme säilytä maksukorttitietojasi. Maksutapahtumat käsitellään suoraan ja turvallisesti maksunvälittäjämme kautta.
Meidän täytyy toimittaa ostoksesi sinulle ja kyetä viestimään kanssasi tilauksestasi. Tämä tarkoittaa, että käytämme ja käsittelemme tietojasi, jotta voimme tehdä näin. Tästä syystä välitämme joitakin tietojasi luotettaville kolmansille osapuolille, kuten kuljetus- ja logistiikkayrityksille. Olisi vaikeaa lähettää tilauksia sinulle fyysisesti, jos emme pystyisi käyttämään tietojasi tähän tarkoitukseen.
Tämä auttaa meitä myös ohjaamaan sinua kohti sellaisia tuotteita ja tyylivalintoja, jotka ovat sinulle ja ostokokemuksellesi merkityksellisimpiä.
Kyky lähettää tuote sinulle on tärkeä osa sinua koskevaa sopimussitoumustamme.
On oikeutettujen etujemme mukaista kerätä sinulta tietoja, jotka auttavat meitä ohjaamaan sinua kohti sinulle ja ostoskokemuksellesi merkityksellisimpiä tuotteita ja tyylivalintoja.
Todiste henkilöllisyydestäsi.
Joskus meidän on tarkistettava henkilöllisyytesi – esimerkiksi vahvistaaksemme, että sinä teit tilauksen, tai jos kerrot olevasi opiskelija tai joku muu, joka voi hyötyä alennuksista tai erikoistarjouksista.
Tämä on tärkeä osa sopimussitoumustamme, ja se varmistaa, että tiedämme kenen kanssa olemme tekemisissä, ja että esimerkiksi alennuksia ja tarjouksia sovelletaan laillisesti.
Saatamme seurata selauskäyttäytymistäsi yksilöllistääksemme käyttökokemustasi.
Yhdistääksemme sinut haluamiesi tuotteiden kanssa nopeammin.
Meidän ja oikeutettujen etujemme kannalta on tärkeää, että saat kaiken irti ostoskokemuksestasi.
Saatamme käyttää tietojasi parantaaksemme tuotteitamme, palvelujamme ja asiakaskokemuksiamme sekä sinulle että muille. Tähän voi sisältyä yhteistyö edustajiemme ja liikekumppaneidemme kanssa tarjoamiemme tuotteiden ja palveluiden parantamisen sekä uusien sisältöjen, tuotteiden ja palvelujen kehittämisen tarkoituksessa.
Tämä auttaa meitä määrittelemään kohderyhmät, joille mainoksia lähetetään, esimerkiksi kiinnostuksen kohteiden, iän, sijainnin ja muiden tekijöiden perusteella, jotta voimme näyttää mainoksia ihmisille, jotka ovat todennäköisimmin kiinnostuneita mainostetuista tuotteista ja palveluista.
Meidän ja oikeutettujen etujemme kannalta on tärkeää, että sekä sinä että kaikki muutkin asiakkaamme saavat kaiken irti ostokokemuksestaan.
Lähetämme sinulle tili- ja palvelupäivityksiä, kuten käyttöehtojemme päivityksiä sekä tilausvahvistuksia.
Näin pidämme sinut ajan tasalla palveluidemme tai sinua koskevien sopimusehtojemme muutoksista.
Lain mukaan meidän on tehtävä näin. Tämä on tärkeä osa sinua koskevaa sopimussitoumustamme.
4.2 youR order and search history
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Säilytämme tilauksesi ja tilaushistoriasi tiedot tämän käytännön ehtojen mukaisesti.
Meidän on varmistettava, että käsittelemme palautusten ja viallisten tuotteiden kaltaisia kysymyksiä oikein, ja meidän on suojeltava itseämme petoksilta.
Tämä on osa sopimusvelvoitettamme sinua kohtaan.
Analysoimme mitä olet ostanut, hakenut tai palauttanut, mikä auttaa meitä selvittämään, mistä pidät.
Varmistaaksemme, että annamme sinulle mitä haluat ja tarjoamme sinulle haluamaasi palvelua parhaamme mukaan.
Meille on tärkeää tietää mieltymyksesi ja tarjota sinulle paras mahdollinen kokemus. On oikeutetun etumme mukaista tarjota sinulle parasta mahdollista palvelua.
4.3 Kehosi koko ja muoto, jos päätät kertoa niistä meille.
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Käytämme kolmatta osapuolta auttamaan meitä suosittelemaan tuotteita ja tekemään ehdotuksia koskien kokoja sekä vaatteiden sopivuutta. Tämä on valinnainen valinta osana verkko-ostosprosessiasi.
Haluamme, että rakastat meiltä ostamiasi tuotteita ja haluamme antaa sinulle parhaan mahdollisuuden löytää rakastamasi tuote oikean kokoisena heti ensimmäisellä kerralla.
Meille on tärkeää, että löydät juuri sinulle oikeat tuotteet oikean kokoisina.
Katso lisätietoja ulkopuolisen palveluntarjoajamme tietosuojakäytännöstä, jonka löydät käyttäessäsi sovitustyökalua.
Analyse what you have bought, searched for, or returned, which helps us find out what you like.
To ensure we are giving you what you want, providing you with the best service we can.
It is important for us to know your preferences and to give you the best experience. It is in our legitimate interest to provide you with the best service.
4.4 Markkinointi
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
When you contact us through any channel, including online or in-store, we may ask you whether you want to opt in to receiving marketing communications from us. If you decide to opt in, we will record this opt in on your customer profile. Marketing emails may contain tracking pixels which allow us to monitor how you have interacted with a particular marketing email.
If you have opted in to receive marketing communications from us, we will use your personal data to notify you of Superdry products, promotions, competitions and special offers that may be of interest to you. These notifications will be sent to you online (either by email as a newsletter, by social media or search engine as banners or adverts).
It’s important to us, that you find the right products for you and that we tell you about our new products. We will only do this if you provide your consent.
When you visit our website, we may ask whether you want to opt in to receive text messages from us. We use a trusted third party to send the text messages on our behalf. If you decide to opt in, the third party will store the information you provide, including your telephone number and also when you read a text message.
If you opt in you will receive text messages about our products, promotional offers, competitions and much more. We may use information which we have automatically collected based on your actions whilst on our website to tailor the text messages you receive.
It’s important to us that you know about our products. We will only send you text messages where you have consented to this. You have the right to opt out at any time.
4.5 Information about your phone or laptop, and how you use our website and app
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Identify you when you visit our website, log in to your account or contact us. We do this by matching your email address, IP address or other contact details against the details we have for you.
Checking your identity helps us to keep your information safe from fraudsters and makes sure that you are who you say you are. It also makes it easier to personalise your experience. If we can remember you, we can give you the best possible shopping experience.
Legally, we have to do this and it is also important for us to provide you with the best products and service in the most secure and appropriate way. It is also important for us and in our legitimate interest that you get the best shopping experience.