Superdryn tietosuojakäytäntö
Tietosuojasi on tärkeää – Johdanto.
Superdry välittää yksityisyydestäsi ja tietojesi turvallisuudesta. Kun luovutat henkilötietojasi meille, varmistamme, että noudatamme neljää keskeistä periaatetta:
KYSE ON SINUSTA
Käytämme ja käsittelemme tietojasi, jotta saisit kaiken irti suhteestasi meihin – ja aina lain mukaisesti.
TURVALLISUUS
Pidämme tietosi turvassa – turvallisissa ja tarkkaan rajoitetuissa ympäristöissä.
AVOIMUUS
Pyrimme olemaan sataprosenttisen avoimia sinua kohtaan koskien keräämiämme tietoja sekä keräämisen syitä.
HALLINTA
Valta on sinulla. Voit pyytää saada nähdä sinusta säilyttämämme tiedot tai vaatia niiden poistamista.
Tässä käytännössä kerrotaan hieman tarkemmin näistä periaatteista sekä siitä, miten näemme joka päivä kovasti vaivaa, jotta noudattaisimme ja kunnioittaisimme niitä.
Haluamme olla avoimia kanssasi seuraavista asioista:
Mitä tietoja me keräämme.
Miten käytämme tietojasi.
Miksi käytämme tietojasi näillä tietyillä tavoilla.
Haluamme kertoa sinulle myös oikeuksistasi sekä siitä, miten voimme auttaa sinua hallitsemaan toimintoja.
3. Miksi käsittelemme tietojasi.
Me käsittelemme tietojasi vain ja ainoastaan silloin, kun meillä on siihen oikeudellinen peruste. Nojaamme seuraaviin oikeudellisiin perusteisiin:
Sopimus
Tässä tapauksessa käsittelemme tietojasi kanssasi tekemämme sopimusjärjestelyn suorittamiseksi.
Suostumus
Tässä tapauksessa olemme pyytäneet sinulta nimenomaista lupaa käsitellä tietojasi tiettyyn tarkoitukseen, ja olet antanut tällaisen suostumuksen.
Oikeutetut edut
Tässä tapauksessa nojaamme oikeutettuihin etuihimme tietojesi käsittelyn perusteena. Tämän tarkoitus on yleensä tarjota sinulle parhaat mahdolliset tuotteet ja palvelut turvallisimmalla ja sopivimmalla tavalla.
Lakisääteinen velvollisuus
Tässä tapauksessa meillä on lakisääteinen tai muu vastaava velvollisuus käsitellä tietoja, esimerkiksi liittyen rikostutkintaan tai siihen, että meidän on ilmoitettava sinulle tietyistä seikoista.
Me haluamme kanssasi solmitun suhteen olevan avoin, kestävä ja molempia osapuolia hyödyttävä. Saatat luovuttaa meille tiettyjä tietoja suhteemme eri vaiheissa. Käytämme tietojasi eri tavoin, ja toimintamme riippuu tietojen luonteesta. Joidenkin pyytämiemme henkilötietojen luovuttamatta jättäminen voi vaikuttaa haitallisesti kykyymme olla vuorovaikutuksessa kanssasi. Emme esimerkiksi välttämättä pysty toimittamaan haluamiasi tuotteita tai palveluita.
On tärkeää, että hallussamme olevat sinua koskevat henkilötiedot ovat tarkkoja sekä ajantasaisia. Pidäthän meidät ajan tasalla, jos henkilötietosi muuttuvat sinä aikana, kun olet tekemisissä kanssamme. Voit ilmoittaa meille muutoksista lähettämällä sähköpostia osoitteeseen care@superdry.com tai tilisi kautta, jos sinulla on sellainen.
4. Mitä tietoja käsittelemme.
Alla olevissa taulukoissa esitetään yksityiskohtaisesti mitä tietoja käytämme sekä miten ja miksi käytämme niitä.
Vaikka verkkosivustomme on suunniteltu suurelle yleisölle, emme kerää tietoja alle 13-vuotiailta lapsilta tietoisesti emmekä myy tuotteita lapsille. Jos olet alle 13-vuotias, et saa käyttää tai lähettää tietojasi verkkosivustolle.
4.1 Our Website
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Kun tilaat meiltä tuotteita verkossa, iKioskeissa (kaupoissa ja joissakin franchise-toimipaikoissa) tai luot verkkotilin, saatamme kerätä sinulta henkilötietoja, kuten nimesi, syntymäaikasi, sukupuolesi, osoitteesi, sähköpostiosoitteesi, sosiaalisen median tunnuksesi, näyttönimesi ja puhelinnumerosi. Osa näistä tiedoista on pakollisia ja joitakin tietoja annetaan vain suostumuksellasi.
Emme säilytä maksukorttitietojasi. Maksutapahtumat käsitellään suoraan ja turvallisesti maksunvälittäjämme kautta.
Meidän täytyy toimittaa ostoksesi sinulle ja kyetä viestimään kanssasi tilauksestasi. Tämä tarkoittaa, että käytämme ja käsittelemme tietojasi, jotta voimme tehdä näin. Tästä syystä välitämme joitakin tietojasi luotettaville kolmansille osapuolille, kuten kuljetus- ja logistiikkayrityksille. Olisi vaikeaa lähettää tilauksia sinulle fyysisesti, jos emme pystyisi käyttämään tietojasi tähän tarkoitukseen.
Tämä auttaa meitä myös ohjaamaan sinua kohti sellaisia tuotteita ja tyylivalintoja, jotka ovat sinulle ja ostokokemuksellesi merkityksellisimpiä.
Kyky lähettää tuote sinulle on tärkeä osa sinua koskevaa sopimussitoumustamme.
On oikeutettujen etujemme mukaista kerätä sinulta tietoja, jotka auttavat meitä ohjaamaan sinua kohti sinulle ja ostoskokemuksellesi merkityksellisimpiä tuotteita ja tyylivalintoja.
Todiste henkilöllisyydestäsi.
Joskus meidän on tarkistettava henkilöllisyytesi – esimerkiksi vahvistaaksemme, että sinä teit tilauksen, tai jos kerrot olevasi opiskelija tai joku muu, joka voi hyötyä alennuksista tai erikoistarjouksista.
Tämä on tärkeä osa sopimussitoumustamme, ja se varmistaa, että tiedämme kenen kanssa olemme tekemisissä, ja että esimerkiksi alennuksia ja tarjouksia sovelletaan laillisesti.
Saatamme seurata selauskäyttäytymistäsi yksilöllistääksemme käyttökokemustasi.
Yhdistääksemme sinut haluamiesi tuotteiden kanssa nopeammin.
Meidän ja oikeutettujen etujemme kannalta on tärkeää, että saat kaiken irti ostoskokemuksestasi.
Saatamme käyttää tietojasi parantaaksemme tuotteitamme, palvelujamme ja asiakaskokemuksiamme sekä sinulle että muille. Tähän voi sisältyä yhteistyö edustajiemme ja liikekumppaneidemme kanssa tarjoamiemme tuotteiden ja palveluiden parantamisen sekä uusien sisältöjen, tuotteiden ja palvelujen kehittämisen tarkoituksessa.
Tämä auttaa meitä määrittelemään kohderyhmät, joille mainoksia lähetetään, esimerkiksi kiinnostuksen kohteiden, iän, sijainnin ja muiden tekijöiden perusteella, jotta voimme näyttää mainoksia ihmisille, jotka ovat todennäköisimmin kiinnostuneita mainostetuista tuotteista ja palveluista.
Meidän ja oikeutettujen etujemme kannalta on tärkeää, että sekä sinä että kaikki muutkin asiakkaamme saavat kaiken irti ostokokemuksestaan.
Lähetämme sinulle tili- ja palvelupäivityksiä, kuten käyttöehtojemme päivityksiä sekä tilausvahvistuksia.
Näin pidämme sinut ajan tasalla palveluidemme tai sinua koskevien sopimusehtojemme muutoksista.
Lain mukaan meidän on tehtävä näin. Tämä on tärkeä osa sinua koskevaa sopimussitoumustamme.
4.2 youR order and search history
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Säilytämme tilauksesi ja tilaushistoriasi tiedot tämän käytännön ehtojen mukaisesti.
Meidän on varmistettava, että käsittelemme palautusten ja viallisten tuotteiden kaltaisia kysymyksiä oikein, ja meidän on suojeltava itseämme petoksilta.
Tämä on osa sopimusvelvoitettamme sinua kohtaan.
Analysoimme mitä olet ostanut, hakenut tai palauttanut, mikä auttaa meitä selvittämään, mistä pidät.
Varmistaaksemme, että annamme sinulle mitä haluat ja tarjoamme sinulle haluamaasi palvelua parhaamme mukaan.
Meille on tärkeää tietää mieltymyksesi ja tarjota sinulle paras mahdollinen kokemus. On oikeutetun etumme mukaista tarjota sinulle parasta mahdollista palvelua.
4.3 Kehosi koko ja muoto, jos päätät kertoa niistä meille.
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Käytämme kolmatta osapuolta auttamaan meitä suosittelemaan tuotteita ja tekemään ehdotuksia koskien kokoja sekä vaatteiden sopivuutta. Tämä on valinnainen valinta osana verkko-ostosprosessiasi.
Haluamme, että rakastat meiltä ostamiasi tuotteita ja haluamme antaa sinulle parhaan mahdollisuuden löytää rakastamasi tuote oikean kokoisena heti ensimmäisellä kerralla.
Meille on tärkeää, että löydät juuri sinulle oikeat tuotteet oikean kokoisina.
Katso lisätietoja ulkopuolisen palveluntarjoajamme tietosuojakäytännöstä, jonka löydät käyttäessäsi sovitustyökalua.
Analyse what you have bought, searched for, or returned, which helps us find out what you like.
To ensure we are giving you what you want, providing you with the best service we can.
It is important for us to know your preferences and to give you the best experience. It is in our legitimate interest to provide you with the best service.
4.4 Markkinointi
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
When you contact us through any channel, including online or in-store, we may ask you whether you want to opt in to receiving marketing communications from us. If you decide to opt in, we will record this opt in on your customer profile. Marketing emails may contain tracking pixels which allow us to monitor how you have interacted with a particular marketing email.
If you have opted in to receive marketing communications from us, we will use your personal data to notify you of Superdry products, promotions, competitions and special offers that may be of interest to you. These notifications will be sent to you online (either by email as a newsletter, by social media or search engine as banners or adverts).
It’s important to us, that you find the right products for you and that we tell you about our new products. We will only do this if you provide your consent.
When you visit our website, we may ask whether you want to opt in to receive text messages from us. We use a trusted third party to send the text messages on our behalf. If you decide to opt in, the third party will store the information you provide, including your telephone number and also when you read a text message.
If you opt in you will receive text messages about our products, promotional offers, competitions and much more. We may use information which we have automatically collected based on your actions whilst on our website to tailor the text messages you receive.
It’s important to us that you know about our products. We will only send you text messages where you have consented to this. You have the right to opt out at any time.
4.5 Information about your phone or laptop, and how you use our website and app
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
Identify you when you visit our website, log in to your account or contact us. We do this by matching your email address, IP address or other contact details against the details we have for you.
Checking your identity helps us to keep your information safe from fraudsters and makes sure that you are who you say you are. It also makes it easier to personalise your experience. If we can remember you, we can give you the best possible shopping experience.
Legally, we have to do this and it is also important for us to provide you with the best products and service in the most secure and appropriate way. It is also important for us and in our legitimate interest that you get the best shopping experience.
Improve our website and set default options for you (such as language and currency).
It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information.
It is important for us and is in our legitimate interest to know what you like to give you the best shopping experience.
Show you Superdry adverts as you browse the web.
So you can see our latest products and deals that we think you will love.
It is important for us and is in our legitimate interest to show you things we think you will like.
We use a third-party service provider to collect data on our behalf across the internet and sometimes on our website. Some of these service providers may collect information about your visits to our website, and your interaction with our products (including where we see that you have aborted a basket or forgotten to complete a transaction) and services to tailor marketing messages on this website and other sites or to trigger real time interaction, customise this website or enhance your profile.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.
To protect our website and to help make our service better.
It is important for us and in our legitimate interest to make our communications with you relevant and ensure that you have access to our most relevant product and content.
4.6 CUSTOMER SERVICES
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
When you contact us via phone, chat, email or our customer services portal, we will collect information from you about your order and purchase history, as well as your personal details. We may sometimes record our conversations with you.
We want to be able to respond to your query in the right way and provide the most relevant service to you. We also want to improve the services and support we provide to you.
It’s an important part of our service and also part of our contractual commitment to you. It is important for us to train our staff to give you the best service.
We use public sources of information to help us investigate fraudulent activity.
To prevent and detect fraud against either you or us – unfortunate, but absolutely essential
This is important for us to protect our service, to protect you and to stop this from happening.
4.7 SOCIAL MEDIA
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
We may allow you to link your social media account to your Superdry account so you can log on simply and easily without having to create a specific account.
To make it easier for you to use our website and purchase those items you want.
It is important for us, and in our legitimate interest, that you get the best shopping experience.
We may use any details you give us about your social media accounts to understand what you like, how you might share your likes with your friends and how you might influence others with your style.
It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities.To prevent and detect fraud against either you or us – unfortunate, but absolutely essential
This is important for us to protect our service, to protect you and to stop this from happening.
When you tag us in a social post, we may monitor that, including your views or opinions about us.
We may want to respond to you or react, particularly if you are unhappy with something.
It is important for us and in our legitimate interest to know what you think about us so we can continually improve what we do.This is important for us to protect our service, to protect you and to stop this from happening.
4.8 surveys, Feedback & Competitions
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
We occasionally ask for feedback on our products or how you feel we are doing. Sometimes, we will use trusted third party providers to do this. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something.
It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.
It’s up to you whether you take part, so you would always provide feedback with your consent. If you receive feedback requests from trusted third parties you can always elect to opt out.
We use a third party which will enable you to participate in our Refer a Friend programme, should you elect to do so.
We want to give you the opportunity to benefit from special offers as a result of you helping us to grow our family of fans.
Your data and your friend’s data will be processed in line with the third party’s privacy policy which can be found when you elect to participate.
We regularly run competitions and giveaways which may mean that you provide us with some information as part of your entry to the competitions. The information helps us to manage the competitions that you choose to enter and get prizes to the winners.
We will let you know how we use your data at the point of entry, and all of our competitions have specific Terms and Conditions which gives you more information.
We need to let you know if you win.
If you take part we will treat this as an important contractual commitment to youIf you take part we will treat this as an important contractual commitment to you.
4.9 IN-STORE
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
In our stores we use CCTV footage which may include footage of you if you visit one of our stores.
We use CCTV for security monitoring to protect you and our staff. We may also use it for market research purposes so that we can best arrange our stores and stock the ranges our customers will be most interested in.
We have a legal obligation to ensure that our staff are protected. We also want to make sure you get the best in-store experience.
You may be asked for some personal details at the till in store. This is to enable us to provide you with paperless receipts. If you are an existing online customer and have an account with us, we will link this information through to your online account.
To be able to send you a receipt for your purchase electronically (to help save the environment!) and to enable you to keep a record of all of your purchases in one place.
There is no obligation for you to receive receipts electronically. It would be done with your consent. But we do like to help you maintain a proper record of your purchases to help our customer services team in case there are any issues with your purchase.
When we process your order at tills at the store or at in-store iKiosks (in our own stores and at some franchise store locations), we will take payment card information. We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
To process your transaction.
Receiving payment is an important part of our contractual relationship with you.
8. seeing ads for superdry online
We use online advertising to keep you aware of what we’re up to and to help you see and find our products.
You may see Superdry banners and ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies and some of these are designed to personalise you experience.
The banners and ads you see are based on information we hold about you, or your previous use of the Superdry website (for example, your Superdry search history, and the content you read on Superdry) or on Superdry banners or ads you have previously clicked on.
For more information on our use of advertising technologies and cookies, please see our Cookie Notice.
11. YOUR RIGHTS
You have a number of ‘Data Subject Rights’. Set out below is some information on what they are and how you can exercise them
Right of access
· You have the right to request a free copy of the personal information that we hold about you.
Right to rectification
We keep your data under lock and key – in secure and highly restricted environments.
Right to erasure (also known as the Right to be Forgotten) and the Right to restriction of processing
We aim to be 100% transparent with you about what data we collect and why we collect it.
Right to data portability
You are in charge. You can ask to see the data we hold for you or ask for it to be deleted.
Rights with regards to automated decision making, including profiling
We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity and to prevent and detect crime. This automated decision making is necessary if you would like to continue to shop with us online. You have a right to reject automated decisions but it may mean that you can only shop with us in our stores.
Right to withdraw consent
Where we are relying on your consent for processing you can withdraw or change your consent at any time.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
If you have any general questions or want to exercise any of your rights please contact dpo@superdry.com. Our security procedures mean that we may need to request proof of identity before we disclose personal information to you in response to any request.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You do however also have the right to lodge a complaint directly with the Information Commissioners Office, the data protection regulator in the UK, their contact details can be found on their website www.ico.org.uk. If you are located elsewhere in the EEA, then you are free to contact your local Supervisory Authority. A list of those Supervisory Authorities can be found here - https://edpb.europa.eu/about-edpb/board/members_en .
12. privacy notice for california residents
If you are a resident of California you may have some additional rights in regards to your personal information under the California Consumer Privacy Act 2018 or (“CCPA”).
We have detailed the information we may collect in our main Privacy Policy. We have also provided information on how we may collect this information and the commercial purpose for collecting or sharing your personal information. We have also made it clear that we do not sell personal data purely for financial gain.
Sale of personal information under the CCPA is broad and includes disclosing personal information to third parties for valuable consideration, not solely for money. We share pseudonymised identifiers such as masked email addresses and cookies with our advertising partners for advertisement purposes.
Your rights are similar to those applicable under the GDPR. Specifically in California, you have the following rights:
Right of access
You can request to access the categories and specific pieces of personal information we have collected about you, the categories of sources of such collection, the commercial purpose for collecting or selling personal information, the categories of third parties with whom we share personal information, the categories of personal information we have disclosed and sold about you in the preceding 12 months and the categories of third parties to whom the personal information was sold to.
Right to deletion
· You can request for us to delete any of your personal information which we have collected (subject to some exceptions).
Right to opt-out of the sale of your personal information
You can request to opt-out of the sale of your personal information to third parties.
Right to non-discrimination
You will receive equal service and price if you exercise your rights under the CCPA.
How to exercise your rights
· Rights request (except opt-out): You can email dpo@superdry.com.
· Opt-out of the sale of your information: Click Do Not Sell My Personal Information
When you make a request, we will require certain information from you to be able to verify your identity and request that may include your name, email address and home address.