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Men's SDCo Collection
The SDCo range embodies Superdry’s enduring British heritage and unwavering commitment to elevated craft. Traditional prep codes are reimagined through a refined lens, brought to life in an expanded palette of washed hues that lend new depth to collegiate-inspired silhouettes and everyday essentials. Each garment is finished with the embroidered SDCo monogram - a subtle yet striking symbol of modern craftsmanship, rooted in tradition and designed for the present.